Distilling the brand for a spirits company
Launched by parent company Oak Street Spirits, Blended Family is a line of fine liqueres that needed a bold brand identity from day one. They came to me to bring their vision to life, rich with the charm of rural America, inspired by hand-painted barn signs and vintage typography straight out of the Midwest.
Produced while still social distancing during the pandemic, I developed the concept for and art directed this broadcast television spot for Piedmont Healthcare. Traditional video shoots were not possible, so I selected stock footage curated to create a cohesive production quality complimented by custom screen graphics and titles.
After exploring a few concepts, one stood out: a bold yet inviting sans-serif paired with a flowing, elegant script – perfectly capturing the brand’s essence of harmony in contrast. While shaping the identity, I also directed a talented watercolorist friend to craft vibrant flavor illustrations. The result is a striking, intentional brand presence that’s as eye-catching as it is meaningful.
I designed the labels for the first four flavors, plus all the supporting collateral for distributor packaging and marketing. As the brand expanded, I crafted the Espresso flavor label and developed a fresh identity for Oak Street Spirits, the company’s new umbrella brand.
Blending premium ingredients with standout shelf presence, the brand has skyrocketed since day one, becoming a must-have at bars and package stores nationwide.
